What is Guarana? Is It Really the "Elixir of Youth?"



Native to the exotic Brazilian rainforest, the indigenous peoples consider Guarana Powder the “Elixir of Youth” and deem it as valuable as gold due to its myriad of health benefiting effects.

 A study conducted at the University of Tasmania found that Guarana produced the greatest alertness and improvement in the performance of mental tasks

Whilst coffee produced a peak in alertness after 30 – 45 minutes, this rapidly fell away in comparison to the effects of Guarana which were still continuing, and increasing, after 150 minutes. This may be due to its naturally occurring caffeine being released slowly, thus maintaining a steady supply of natural energy

Guarana Powder Benefits:


Also known as “Nature’s Rocket Fuel”, the Guarana bean holds more natural caffeine than any other plant. The active ingredient in the Guarana plant is guaranine – chemically identical to caffeine. However, in its natural form it is bound to the fibre of the seeds, meaning its stimulating component is released slowly, giving you hours of energy.

Weight Loss

Guarana not only gives a physical and mental boost, it also contributes to weight loss with its promotion of thermogenesis – the way our bodies convert food to fuel. It does this through nutritional stimulation of the beta-adrenergic receptor pathway, this then breaks down stored fat, which stimulates lipid migration and allows the fats to be turned into energy.

Used for centuries by the Guarani Tribe as a natural appetite suppressant, they would consume guarana when about to undergo extensive periods of fasting. This effect is thought to be caused by the unique set of compounds in Guarana slowing down the rate at which food is absorbed – leaving you feeling fuller for longer.

Antioxidant Rich 

Guarana is powerful antioxidant – this is thought to be due to the phytochemicals; procyanidin, catechin and tannin.  When we lose weight, our fat cells can oxidise as they are broken down before leaving the body, this will cause “oxidative stress” producing free radicals. 
This effect makes it especially important to eat a diet rich in antioxidants if we are embarking on a weight loss programme - using guarana will help to motivate us to do the exercise, keep our energy levels up, act as a natural appetite suppressant and supply our bodies with the antioxidants it requires. 

Enhance Physical and Mental Performance

Guarana doesn’t just rely on caffeine to provide energy and stamina – it contains xanthines which have been shown to enhance physical and mental performance. Also containing flavonoids and alkaloids, in clinical studies alkaloids were shown to stimulate the central nervous system, enhancing alertness, mental clarity and reducing fatigue. 

Guarana is one of our main ingredients in our Energy & Vitality Powder along with other powerful superfoods.


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